Branding and packaging concepts for a breakfast cereal that draws its name from the American bare-knuckle boxer John L. Sullivan, whose boxing career earned him the nickname “The Boston Strong Boy.”
Strongboy Cereal packaging for two flavor variations featuring different iconic "strong boys."
The first tin features John L. Sullivan, an American boxer. Packed along with rolled oatmeal are dried cranberries from his home state of Massachusetts.
The second tin features Theodore Roosevelt, famed adventurer and the 26th President of the United States, and includes chunks of dried apples from his home state of New York.
Breakfast for both the stick totin', soft spoken or hay makin', jaw shakin' strong boys.